Their posts are tailored toward informing users about issues they’re working to fix and they reply to user issues with solutions or directions to their DM support channel.Ĥ️⃣ Aggies look to punch their ticket to the Championship Game round this afternoon! Xbox Support’s Twitter account is an excellent example of a support account. When your business grows to the point that most of your posts are responding to support issues or complaints, it might be time to dedicate an account to those issues. According to the 2022 Sprout Social Index™, over half (57%) of consumers expect a response from brands within 12 hours.
They want to make a quick post and have someone get back to them quickly. They don’t want to wait for someone to email them back or navigate a maze of phone prompts to get to an agent. Customer support dominates your feedĬustomers increasingly turn to social media for customer support. Here are four ways you can evaluate whether it’s time to invest in multiple social media accounts. It can be difficult to tell when you’ve outgrown the need for one social media account per network. 4 signs your business needs multiple social media accounts We’ll help you figure out how to evaluate your account needs and create a strategy tailored to a multi-account approach. You might think that one account per platform is ideal, but depending on your business’ needs and your social media goals, it could be in your best interest to manage multiple social media accounts for different functions.
Which platforms make the most sense to invest in? What should your post cadence be? How will you structure your social media team? These are all important considerations for social media management, but there’s one more to think about. When you’re creating your social media strategy, there are some obvious questions you’ll need to answer.
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